During the Euro 2024 championship, Hisense, a design-focused global electronics firm, became an unsung hero by providing giant screens at Germany’s record-breaking fan parks. The Brandenburg Gate fan park in Berlin, along with nine others in Germany, offered a unique experience for ticketless supporters with green turf, music concerts, open-air cinema, and more.
Hisense’s high-stakes role as the major sponsor and provider of tech for the tournament’s giant screens and VAR system showcased the company’s commitment to design and innovation. Their TVs, used by referees for VAR decisions, featured sleek designs and minimalistic frames to enhance the viewing experience.
The success of Euro 2024 has put Hisense in the spotlight, with a recent partnership announced with Real Madrid for a limited edition 100-inch television. The company’s use of cutting-edge AI technology to improve picture quality and sound has set them up for global domination in the electronics market.
As Euro 2028 approaches, the challenge for hosts UK and Ireland will be to match the level of entertainment and engagement seen at Euro 2024. Hisense’s contribution to the tournament, through their innovative technology and design, has set a high standard for fan entertainment and engagement in future sporting events.
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Photo credit www.euronews.com
