NAACP plans to invest $20 million in mobilizing Black voters this fall.

The NAACP plans to spend $20 million on a campaign to encourage Black Americans to vote in the upcoming presidential election in 12 states. The investment includes funds for local chapters, polling and research, and texting outreach. The campaign will focus on key battleground states like Arizona, North Carolina, Michigan, Nevada, Pennsylvania, Wisconsin, and Georgia, with radio ads and mailings targeting Black communities to increase voter turnout. The goal of the campaign is to mobilize and educate Black voters ahead of the 2024 election, rather than benefitting specific candidates. Messaging will encourage voter registration verification, early voting, and provide information on reporting intimidation at the polls. The NAACP aims to engage more than 14.5 million Black voters in the upcoming election. NAACP President and CEO Derrick Johnson emphasized the importance of Black voter turnout in combating threats against democracy. Black voters are expected to play a crucial role in the race between Vice President Kamala Harris and former President Donald Trump, with recent polling showing strong support for Harris among likely Black voters. Ultimately, the NAACP’s campaign aims to empower Black voters to have a significant impact on the outcome of the presidential election.

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