Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute with a company called Tigeraire. Tigeraire, a company that makes cooling products for athletes, filed a notice of opposition with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have illegally used their design in their branding. TaylorMade Golf, the company behind Sun Day Red, has expressed confidence in the securitization of their trademarks.
Sun Day Red was launched in May as Woods’ new apparel line after his long-standing partnership with Nike. The brand pays homage to Woods always wearing red on Sundays and features a logo that celebrates the 15 majors he has won. The trademark dispute will put Woods’ new logo application on hold, but is unlikely to affect production of the line.
Trademark attorney Josh Gerben believes the case will likely settle before going to trial. He suggests that by filing the opposition, Tigeraire has opened the door for negotiation with Woods and TaylorMade. The case will give the portable fan company a say in the outcome of the trademark application. Ultimately, Gerben expects a resolution to be reached before the case escalates further. Woods’ team has 40 days to respond to the notice of opposition.
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