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Harris’ campaign to increase its use of critical messaging towards Trump


The Harris campaign is planning to ramp up attacks against former President Trump in the lead-up to the November election, aiming to sway undecided voters. This shift in strategy is driven by internal data showing that highlighting Trump’s past actions and rhetoric could persuade some voters to support Harris. The campaign plans to roll out new ads and use harsher language on the campaign trail to draw sharper contrasts with Trump. While Harris has previously focused on defining herself and her policies, the campaign now sees emphasizing Trump’s vulnerabilities as a key to winning over undecided voters in a static race.

The campaign’s new approach includes highlighting Trump’s instability, questioning his fitness for office, and linking him to unpopular conservative policies. Harris has already begun to adopt this strategy in recent ads and speeches, portraying Trump as an existential threat to America’s labor movement. The campaign aims to crystallize the choice for voters in the final stretch of the campaign by contrasting Harris’s plans with Trump’s record.

Despite concerns about going too negative, campaign officials believe that Harris can effectively focus on her policy proposals while also criticizing Trump. The shift towards more negative campaigning represents a calculated strategy to tip the scales in Harris’s favor and win over undecided voters. In response, the Trump campaign has dismissed the Harris campaign’s efforts as desperate, emphasizing that Trump remains popular despite negative news coverage.

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