The Tropicana casino in Las Vegas, once a luxury property targeting middle-class guests, has shifted its focus due to changing competition and ownership. As visitors demand more high-end experiences, Las Vegas is now competing with cities like San Francisco and New York, rather than traditional gambling hubs like Atlantic City or Laughlin. Bargains such as $20 nights and no resort fees on the Strip are becoming a thing of the past, according to experts at the University of Nevada, Las Vegas. The city’s growth is partly driven by Californians like Alicia Muscs, who have been relocating to the area for lower living costs. However, these newcomers are wealthier on average, putting pressure on demand and prices in the metro area. This influx could have political implications in Nevada, as it is a swing state where economic issues are crucial for voters. Despite a rise in unemployment, Las Vegas has added jobs and seen wage growth in the Western U.S. region. As the city continues to evolve and cater to a more affluent clientele, it faces challenges in maintaining its workforce and addressing economic disparities.
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