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MIT News: Exploring the Interaction Between Drivers and Emerging Vehicle Technologies


The MIT Advanced Vehicle Technology (AVT) Consortium is at the forefront of research on how drivers interact with emerging vehicle technologies. Since its inception in 2015, the AVT Consortium has been developing a data-driven approach to studying consumer attitudes and driving behavior, creating unique datasets for research applications. According to founder Bryan Reimer, building public trust in AI is crucial for the future of assisted and automated vehicles, as it influences technology adoption and usage.

A recent Mobility Confidence Index Study conducted with J.D. Power showed a modest increase in public readiness for autonomous vehicles, indicating a growing interest in the technology. However, building lasting trust requires a deeper understanding of how drivers interact with these systems in practice to create a reliable and safe user experience. The AVT Consortium’s research involves gathering real-world data on driver interactions across age groups, experience levels, and vehicles to study system performance, driver behavior, and attitudes toward new technologies.

The AVT Consortium’s interdisciplinary approach involves working with academic researchers, industry partners, and consumer organizations to address challenges and opportunities in the rapidly evolving mobility landscape. By prioritizing data-driven insights and human-centered design, the Consortium aims to shape a safer, smarter, and more trusted future of transportation. The research conducted by AVT continues to be instrumental in shaping vehicle design to meet the needs of real-world drivers, fostering confidence in the technology and enhancing safety and usability on the road. MIT CTL’s commitment to understanding the human side of technology reflects a profound dedication to creating mobility systems that genuinely serve people and meet their needs as the world moves towards a future of automated and assisted vehicles.

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Photo credit news.mit.edu

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