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Drake accuses Universal Music Group of manipulating Kendrick Lamar’s Spotify streaming numbers for “Not Like Us”


Rappers Drake and Kendrick Lamar have been engaged in a feud that has spilled over into a legal battle. Drake filed a court petition alleging that Universal Music Group used deceptive practices to artificially inflate the success of Lamar’s hit song “Not Like Us” on Spotify. The petition claims that UMG conspired to manipulate streaming services and airwaves, including using bots and payola schemes. Drake, who owns the copyright to his music, alleges that he suffered economic harm as a result. Despite attempts to resolve the issue with UMG, the company refused to engage in negotiations and instead pointed the finger at Lamar. Universal Music Group denies the allegations, stating that it follows high ethical standards in its marketing practices. In a separate petition filed in Texas, Drake accuses UMG of engaging in a payola scheme with iHeartRadio to boost the song further. Social media reacted with memes and jokes following news of the legal actions. Overall, the feud between Drake and Lamar has now entered the legal arena with serious accusations of deceptive practices and manipulation in the music industry.

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www.nbcnews.com

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