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The Delaware Office of Highway Safety Launches Annual Safe Family Holiday Campaign


The Delaware Office of Highway Safety has launched its winter holiday road safety campaign with a Sober Rides initiative. The program offers rideshare vouchers of up to $20 from both Lyft and Uber to incentivize Delawareans not to drive if they’ve been drinking. Meghan Niddrie, a community relations officer at the Delaware Office of Highway Safety, shared that the vouchers can be found on coasters, business cards, and table tents at local bars and restaurants, or by visiting mysoberrides.com. The initiative is part of the Safe Family Holiday campaign, which aims to promote safe driving and walking on the roadways, focusing on driving under the influence, occupant protection, distracted driving, pedestrian safety, and speeding. Street teams will engage with the community at events in each county, offering safe driving trivia and promoting tips for safe driving and pedestrian safety. Niddrie emphasizes the importance of making a plan for a designated driver if alcohol or other substances are involved in holiday celebrations.

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Photo credit www.delawarepublic.org

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