Super Bowl Sunday is fast approaching, bringing with it a lineup of glitzy celebrity-filled ads. Fox announced that it had sold out ad spots with prices reaching $8 million each, showcasing a variety of topics from smart glasses to pizza rolls. This year, artificial intelligence-related spots are expected to be a prominent theme. Many advertisers have already released teasers and full ads in advance of game day. Some ads have faced scrutiny, such as a Google ad that inaccurately stated the consumption percentage of Gouda cheese. Other notable ads include Salesforce featuring Matthew McConaughey, Meta’s Ray-Ban smart glasses starring Chris Pratt and Chris Hemsworth, Booking.com with the Muppets, and the Foundation to Combat Antisemitism with Snoop Dogg and Tom Brady. Budweiser, Bud Light, Coors Light, Stella Artois, Doritos, and many other brands are also set to air commercials during the game. There is also diversity in ads such as Dove’s message about body image issues in young girls and Novartis’ ad focusing on breast cancer awareness. Fanduel is promoting a field goal showdown between Eli and Peyton Manning. In addition, Hims & Hers’ ad addressing the American obesity epidemic has sparked concerns from senators regarding omitting safety information. The lineup of Super Bowl ads this year will cover a range of topics and themes, including humor, social awareness, product promotion, and celebrity appearances.
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