Fleets looking to attract younger workers in the transportation industry can benefit from advanced technology and social media, according to recent articles and studies. With a shortage of technicians in the field, fleets must invest in AI and other technologies to lower maintenance costs and make their industry more appealing to Millennials and Gen Z candidates.
A study by Samsara found that modern technology tools have made the industry more desirable to younger workers, leading to increased morale, improved productivity, and lower turnover. However, reaching these candidates can be a challenge, as job boards and referrals are still in play, but social media has become a commanding recruitment tool.
Platforms like TikTok, Snapchat, Instagram, and LinkedIn are popular among different age groups, and fleets looking to attract younger workers should utilize videos on Instagram and TikTok, where these demographics spend a significant amount of time. Videos can help promote brand awareness and showcase the company culture to potential candidates.
By embracing advanced technology, social media, and video content, fleets can effectively reach and attract the next generation of technicians to address the ongoing shortage in the industry. The convergence of these tools enhances outreach efforts and helps create a brand that resonates with younger talent, ensuring a steady pipeline of qualified technicians for the future.
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