Meghan Markle, the Duchess of Sussex, recently revealed on her podcast that the reason behind changing the name of her lifestyle brand from American Riviera Orchard to As Ever was due to the original name becoming a “word salad.” In September 2022, her application for American Riviera Orchard was rejected by the US Patent and Trademark Office due to geographical limitations, prompting Markle to go back to the drawing board. Despite pushback from rival brands, Markle finally unveiled As Ever in February after receiving a three-month extension to launch the brand. Markle, who is known for her close friendship with celebrity hair colorist Kadi Lee, invested in Lee’s haircare brand and attended its launch party in November. Lee, who owns the Highbrow Hippie salon in Los Angeles, has named Markle as a close friend and client, with the two often collaborating and celebrating milestones together. The decision to change the name of Markle’s lifestyle brand reflects her entrepreneurial spirit and dedication to creating a brand that resonates with consumers. The unveiling of As Ever marks a new chapter in Markle’s business ventures, with the support of her friend Lee and the success of their collaboration in the haircare industry.
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