Major League Baseball’s postseason has seen a significant increase in viewership, with the National League Championship Series and the American League Championship Series drawing in large numbers of viewers. The championship series gains come after successful league division series, with the American League Division Series averaging 3 million viewers and the National League Division Series also seeing an increase in viewership.
MLB has made efforts to increase its cultural relevance, especially with younger generations, by implementing rule changes to create more action in games and showcasing generational stars like Shohei Ohtani and Aaron Judge. The league has also seen success in the regular season, with increased attendance, fan engagement, streaming, and viewership, attributing this to the shorter games and rule changes that have made the games more exciting.
The World Series is shaping up to potentially feature powerhouse teams like the Dodgers and Yankees, with the Mets and Guardians also having their own draws. The Yankees currently have a 2-0 game lead against the Guardians, while the Mets-Dodgers series is tied at 1-1. Overall, MLB is seeing a surge in enthusiasm from fans, which has translated into increased engagement and interest in the sport.
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